Wednesday 20 April 2011

Codes and Conventions of a Film Poster


  • A large title which attracts the eye

  • Bold colours which stand out from the background

  • Intriguing picture attracting viewers to the film

  • Credit block

  • Tagline/Catch line [branding slogan]

  • USP - Unique selling point, perhaps using the main characters name for further promotion

  • A list celebrity

  • Background image

  • Cast and crew

  • Persuasive language

  • Website

  • Release date

  • Distributor/Studio

  • Graphics/Images

  • Certificate rating

  • Genre is clear - if it is a hybrid poster design, make intermedia referncing evident

  • Key image [rule of thirds]

  • Poster has narrative structure

  • Font

  • Facial Expressions

  • Target Audience

  • Portrait/Landscape

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