Codes and Conventions of a Film Poster

• A large title which attracts the eye


• Bold colours which stand out from the background


• Intriguing picture attracting viewers to the film


• Credit block


• Tagline/Catch line [branding slogan]


• USP - Unique selling point, perhaps using the main characters name for further promotion


• A list celebrity


• Background image


• Cast and crew


• Persuasive language


• Website


• Release date


• Distributor/Studio


• Graphics/Images


• Certificate rating


• Genre is clear - if it is a hybrid poster design, make intermedia referncing evident


• Key image [rule of thirds]


• Poster has narrative structure


• Font


• Facial Expressions


• Target Audience


• Portrait/Landscape